34+ Good To Great Quotes Stockdale Paradox. Why some companies make the leap. This writers are also assigned a skilled. This means they are able to deliver high quality assignments. And others don't, james c. And always confront the brutal realities of your current situation, whatever they may be" as relayed by jim collins in his book "good to great." i continue to use this adage to this day, for, as you will note, the concept of "why" is not even. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition. "maintain faith that you will prevail in the end, regardless of the difficulties; Why some companies make the leap. As the author wrote, "you must retain faith that you will prevail in the end, regardless of the difficulties. Yet our repeated attempts to effect this by prohibitions, and by imposing duties which might amount to a prohibition, have been.